Tips For Designing An Effective Brochure
A strong simple headline is essential. Your sales message
needs to appear in the top 2-3” of the front panel. Be sure to
include the days/hours of operation, a simple map with written directions,
and a telephone
number, toll-free if possible. Try to include a call to action (special
offer/discount). If using photographs, make sure they are clear,
current, and appealing.
Discuss the size of your brochure
with your designer. Vertical layout is essential. Information containing
the city/state, subject and pertinent information, should be displayed “boldly” within
the upper 3 or 4 inches of the brochure for “in rack” visibility.
Brochures should be folded 4” x 9” for proper rack display.
Both you and your distributor should discuss
the areas of service desired as well as the number of brochures that
will
be required.
Good photography is key to
the success of any brochure. Photos in your final brochure will only
be as good as the originals provided. Always be sure to secure the
necessary usage
rights to any image (the photographer may still hold the copyright).
